UK-based real-time data provider for mobile devices, WorldLink, has signed a deal with Sunderland to become their official sports betting and gaming partner. Sunderland will become one of three English Premier League clubs to sign an agreement with WorldLink.
The three year deal will require WorldLink to offer dedicated online and mobile solutions, together with their partner, BetButler. Club specific online and mobile betting portals will become available to the UK Ryman League’s semi-professional and amateur teams.
“I am thrilled to be announcing the first of several Premier League partnerships with Sunderland,” announced Neil Riches, WorldLink Managing Director.
“We are looking forward to providing the Sunderland fans with an enhanced betting experience and developing a long-term relationship with a club of such international prestige.”
WorldLink will become the official betting partner for Sunderland ‘from the start of the 2012/2013 Premier League season’ and it will offer ‘dedicated desktop and mobile applications’ so that punters will be offered ‘the best available odds across more than 60 bookmakers.’
“I am absolutely delighted to welcome WorldLink as one of our key partners,” commented Margaret Byrne, Sunderland CEO.
“They impressed us not only with their product, but their commitment to a long-term partnership and we are looking forward to building a successful relationship with them over the next three years.”
WorldLink has announced that it plans to finance its commitment to Sunderland through ‘on-going discussions with a range of partners.’
“WorldLink is bringing amazing new technology to the betting and gaming sector, which is going to provide our fans a superior betting experience,” said Mike Farnan, Sunderland International Marketing Director.
“This echoes our commitment to partnering with top-line international brands who will give Sunderland fans access to the best possible products and services and we are delighted that it has chosen Sunderland as its top-flight football partner.”