Betfred and InfoMedia Sign Mobile Deal

Leading independent bookmaker,, has signed a deal with mobile company, InfoMedia, to offer integrated gaming and betting content across major networks, including Orange and T-Mobile brands.

Betfred and InfoMedia will work together to offer sports betting, casino, bingo and gaming services for a range of mobile devices, including iPhone, Windows, Android and Blackberry devices. It will provide contextual promotions, as well as exclusive competitions and social media activity that promotes the @Betfred Twitter feed for athletics, boxing, cricket, football, F1, golf, Olympics, racing, rugby, snooker and tennis.

It will integrate Betfred’s live odds services through the InfoMedia 247 Sport portal. The services will include sporting events, television, novelty and celebrity bets and will include odds, news and predictions.

Chris Sheffield, Managing Director of Betfred commented, “This is a ground-breaking deal for the mobile industry and a very exciting evolution for More customers will be able to access and enjoy our betting platform. We pride ourselves on giving the best value and unique bonuses which will now be available to the millions of customers available via InfoMedia’s approved operator channels such as Orange and T-Mobile.”

Michael Tomlins, Chief Executive Officer for InfoMedia said, “Given the sports and editorial pedigree we have developed, adding the betting facilities under a strong brand like Betfred makes solid commercial sense. We will handle not only the customer-facing issues such as SMS communication and inserting the odds for given sports event or news story, but also the back-end customer relationship management.”

“This is typical of the kind of proactive, fully integrated deal we are now brokering, adding tangible, incremental value to carriers, media companies and value added service providers alike. We have a strong track record in delivering the technical integrations these services require, and a reputation with leading sports and editorial content brands and the mobile networks.”